Guidelines For Editorial Content

Our 4 Guiding Principles

  • Stick to the facts
  • Rate all products by the same yardstick
  • Always be fair
  • Always be transparent

We Believe That

  • You deserve to find the best product for your specific needs, and this may not be the most heavily marketed product.
  • You are entitled to accurate and unbiased information.
  • You should know the difference between unbiased content and marketing content.
  • Editorial content should be written by editorial staff and not by advertisers.
  • You should understand how is financed by advertisers.
  • Editorial content should not be influenced by compensation from advertisers.

We Maintain Editorial Independence So You Get The Facts

  • editorial staff work independently of the financial department and do not receive direct compensation from advertisers.
  • If editorial content covers products from advertisers, this must be clearly stated up front where you can see it.
  • Reviews and ratings are based entirely on value for money and benefits to you as a product user, and are not in any way influenced by compensation that may receive from advertisers.
  • Reviews and other editorial content must be fair, clear and unbiased. The goal of editorial content must be to provide clear information on a product, and how it compares to similar products.
  • publishes only editorial content written by staff, and does not publish marketing messages created by advertisers.
  • Editorial staff will not create editorial content or marketing messages on request by advertisers.
  • editorial staff will not create positive or negative content about any product based on financial compensation or requests from advertisers.
  • Editorial staff responsible for producing the content/evaluating the cards are not in contact or affiliated with any advertiser or card issuer before or during the time of writing and are not compensated based on success of affiliate links.
  • Editorial staff will never deliberately withhold information about a product.
  • All editorial content published on must be free of plagiarism, and must never include inappropriate or illegal messages.
  • All editorial content and product ratings are created by editorial staff or writers engaged by the site only, not by marketers/sales staff.
    All editorial decisions regarding methodology/recommendations/"Best" are determined separately from any advertising relationship.
  • does not edit or alter content to promote an advertiser over a non-advertiser.
  • Editorial choices are made completely independently of financial impact.

How We Rate Credit Cards

At we compare credit cards and rate them objectively based on the credit card's features, interest rates and fees.

Cards are rated by our team based primarily on the basis of value for money to the cardholder. The team rates each card based on its annual fee, rewards, benefits, bonus, introductory APR, ongoing APR, flexibility (in how its benefits can be used and how rewards are earned and redeemed), and other card features.

Editorial Disclosure: Any personal views and opinions expressed by the author in this article are the author's own and do not necessarily reflect the viewpoint of The editorial content on this page is not provided by any of the companies mentioned, and has not been reviewed, approved or otherwise endorsed by any of these entities. Opinions expressed here are author's alone, not those of the companies mentioned, and have not been reviewed, approved or otherwise endorsed by any of these entities.
Disclaimer: As there are different types of credit scores and issuers could use any of them, cannot ensure you will be approved for the offers based on your credit score.