In an effort to remain competitive, airlines in Europe are now dreaming of forming a new, low-cost alliance. The goal of the new alliance would be to offer a strong challenge against airlines such as Emirates and British Airways, which offer long-haul full-service routes. Eventually, the alliance could make progress in other markets, including the United States, Asia, and the Middle East.

Quite interestingly, this move would represent a momentous turnabout for the rival airlines, which have had a history of fighting for business in a market that has become increasingly competitive.

Representatives of Ryanair have confirmed that the airline is currently conducting negotiations with Norwegian Air. Additionally, the carrier is speaking to a number of other airlines about the possibility of forming an alliance, including Aer Lingus.

Such a partnership would make it possible for passengers to purchase connecting flights across multiple air carrier networks without having to book tickets separately.

Besides the heightened convenience for travelers, the alliance would give low-cost carriers the opportunity to compete with larger airlines, thus decreasing the cost of long-haul traffic for travelers altogether. The new alliance could very well represent the future of low-cost air travel in Europe and might even have the potential to expand to other markets as well.

Ryanair currently serves more than 200 destinations in nearly three dozen countries, which makes the airline the largest European network. The airline has bases in London Stansted and Dublin.

Norwegian Air has also announced it will soon be launching an expansion into Argentina. At the moment, the move is still in the early stages. Routes have not been confirmed yet.

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Chase Sapphire Preferred<sup>®</sup> Card

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$0

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